“Since the opening of the Lu Wine Culture Museum, more than 80,000 tourists have been received. Through the development of research tours, non-legacy and other exhibition activities, combined with local traditional culture, the traditional wine culture has been popularized and more Social responsibility." Gu Xiangdong, assistant general manager of Shandong Jincaishan Wine Co. Ltd. told the public network poster news reporter. It is understood that Caishan brand liquor is rated as the top ten quality brands in China's liquor industry, Shandong famous brand, Shandong famous trademark, Shandong old name and other honorary titles. The company has successively won the titles of China Top 500, Shandong Credit Enterprise, Shandong Consumer Satisfaction Unit, Shandong Province Food Industry Leading Enterprise, and Shandong Low Luzhou Liquor Famous Enterprise. It has become the most competitive liquor brand in Southwest China. Jincaishan Wine Industry Co. Ltd. always adheres to innovation breakthroughs, develops steadily, and grasps the fundamentals of talents. There are 3 national first-class sommeliers, 1 national liquor judge, 5 provincial liquor judges, and various professional and technical personnel. People, accounting for more than 30% of the total number of employees.
In recent years, Ningyang County has closely focused on the deployment of new and old kinetic energy projects in the province, exerting the brand advantage of liquor, paying attention to the cultural connotation of traditional liquor and the brand resources of “old brand”, and combining the promotion of Lu wine culture with modern business. We will comprehensively create a new pattern of the whole industry chain development of “white wine production + wine culture display + wine experience + wine sightseeing”. Through the extension of the wine industry chain, we will vigorously enhance the local wine culture communication, winemaking process display, wine ceremony culture, famous wine tasting, famous wine collection, famous wine trading and other functions, and actively integrate into the province's cultural tourism construction pattern, through the promotion of wine Culture, open up the wine market, promote the transformation and upgrading of enterprises, and achieve a benign interaction between cultural development and industrial revitalization.xx